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California names June 2025 Alzheimer’s Disease and Brain Awareness Month

A nonbinding concurrent resolution designates June 2025 and June 20, 2025 as focal points for awareness and advocacy — offering visibility without new funding or mandates.

The Brief

SCR 75 is a concurrent resolution that designates June 2025 as Alzheimer’s Disease and Brain Awareness Month and recognizes Friday, June 20, 2025, as The Longest Day. The measure compiles a series of findings about prevalence, projections, caregiver burden, and racial and ethnic disparities, and it urges Californians to commemorate the month.

It is symbolic: the resolution contains no authorizing language for new programs or expenditures and simply directs the Secretary of the Senate to transmit copies.

The resolution matters because it formalizes legislative attention to Alzheimer’s disease in the nation’s most affected state and gives advocacy groups, public health agencies, and fundraisers a calendar anchor for outreach. At the same time, it stops short of creating funding streams or regulatory obligations, so its immediate effect will be visibility and coordination rather than programmatic change.

At a Glance

What It Does

Adopts a nonbinding concurrent resolution that names June 2025 as Alzheimer’s Disease and Brain Awareness Month and recognizes June 20, 2025 as The Longest Day, collects evidence-based findings about disease burden and disparities, and urges statewide commemoration. It directs the Secretary of the Senate to transmit copies of the resolution.

Who It Affects

Advocacy organizations, public health departments, caregivers, health systems, and researchers who rely on official recognition to time campaigns, fundraising, and outreach. It also shapes the public narrative for communities disproportionately affected by Alzheimer’s disease.

Why It Matters

The resolution creates an official platform for awareness and fundraising in a state with the largest Alzheimer’s population, potentially concentrating advocacy activity and public-health messaging. Because it contains no appropriation or mandate, its practical impact will depend on how stakeholders convert symbolic recognition into programs or resources.

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What This Bill Actually Does

SCR 75 assembles a set of findings about Alzheimer’s disease in California and uses a concurrent resolution to designate June 2025 as Alzheimer’s Disease and Brain Awareness Month and June 20, 2025 as The Longest Day. The bill’s text lists prevalence and outcome statistics, projects rapid growth in the number of Californians living with Alzheimer’s over the next two decades, and highlights unequal future increases among Latinx, Asian American and Pacific Islander communities.

Those findings provide the evidentiary backdrop for the Legislature’s request that Californians observe the month.

The resolution is procedural and symbolic: it does not create new benefit programs, change licensing or care standards, or authorize state spending. The Legislative Counsel’s digest and the bill itself record that the measure has no fiscal committee referral.

The only operational step the text requires is transmittal of copies of the resolution by the Secretary of the Senate to the author for distribution; there is no implementation timeline or reporting requirement attached.Although nonbinding, the resolution functions as a policy signal. By collecting and publishing state-level statistics — emergency department visits, readmission rates, caregiver hours, projections of growth, and the existence of voluntary research funds — it supplies material that advocacy groups and public health agencies can repurpose for campaigns, fundraising, or planning.

The resolution therefore lowers the coordination cost for stakeholders seeking to time events, solicit donations, or push for follow-on legislative or budgetary measures.Because the measure does not create statutory obligations, its downstream effects will depend on private and agency actions. Public-health departments may choose to run awareness campaigns during June, nonprofits can coordinate The Longest Day fundraising activities, and researchers may cite the resolution when seeking grants.

Conversely, the absence of allocated resources means the resolution itself does not change service delivery, access to diagnosis, or caregiver supports.

The Five Things You Need to Know

1

The resolution formally designates June 2025 as Alzheimer’s Disease and Brain Awareness Month and recognizes Friday, June 20, 2025 as The Longest Day.

2

California currently has about 720,000 residents living with Alzheimer’s disease — the largest state-level population in the nation.

3

The bill cites a State Department of Public Health projection that over the next 20 years California’s general population will grow 16% while the population with Alzheimer’s will grow 127%.

4

Caregivers provide an estimated 1,800,000,000 hours of unpaid assistance in California, valued in the resolution at more than $44.2 billion.

5

The resolution notes persistent gaps in diagnosis and disclosure—fewer than half of affected individuals receive a formal diagnosis that is disclosed and recorded in their medical record.

Section-by-Section Breakdown

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WHEREAS clauses

Findings on prevalence, projections, disparities, and burdens

This section aggregates the bill’s factual findings: current prevalence (720,000 Californians living with Alzheimer’s), mortality ranking, emergency department and readmission statistics, caregiver counts and estimated economic value, and projected growth over 20 years (127% increase among people with Alzheimer’s versus 16% population growth). It also flags racial and ethnic disparities — notably steep projected increases among Latinx and Asian American and Pacific Islander populations — and documents limited diagnosis and disclosure rates. These findings do not create statutory duties but establish the Legislature’s factual basis for the resolution.

Resolved (designation)

Official designation of month and day for awareness

The operative clause names June 2025 as Alzheimer’s Disease and Brain Awareness Month and recognizes June 20, 2025 as The Longest Day. Practically, this is a formal, nonbinding statement from both houses; it carries symbolic weight and can be used by stakeholders to coordinate events and messaging but imposes no regulatory or funding obligations on state agencies or third parties.

Resolved (urging commemoration)

Urge to Californians and organizations to commemorate

The resolution explicitly urges all Californians to commemorate the month, which is legislative language intended to motivate voluntary action by individuals, nonprofit groups, and local agencies. Because the bill contains no grant or appropriation, the urging creates expectations for activity rather than a duty to act; stakeholders may interpret it as encouragement to run public-awareness campaigns, host The Longest Day events, or ramp up outreach to underserved communities.

1 more section
Transmittal and technical language

Administrative routing and lack of fiscal effect

The resolution directs the Secretary of the Senate to transmit copies to the author for distribution. The Legislative Counsel’s digest notes no fiscal committee referral, indicating the Legislature does not treat this as having a fiscal impact. That technical framing underscores the bill’s symbolic character and limits the administrative steps required to effectuate it.

At scale

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Who Benefits and Who Bears the Cost

Every bill creates winners and losers. Here's who stands to gain and who bears the cost.

Who Benefits

  • People living with Alzheimer’s disease — they gain public recognition and an official platform that can increase visibility for needs such as diagnosis, long-term care, and caregiver supports.
  • Family and unpaid caregivers — the resolution highlights caregiver burden and creates a focal point for outreach and respite-program promotion, helping advocacy groups press for services.
  • Advocacy and nonprofit organizations — they receive a calendared, legislature-backed opportunity to time fundraising, publicity, and The Longest Day events, potentially improving donor engagement.
  • Public-health agencies and community clinics — the official observance supplies a rationale and timing for awareness campaigns, screening drives, and culturally targeted outreach to high-risk groups.
  • Research and academic institutions — the bill cites voluntary contribution funds and state statistics that advocates and researchers can leverage when seeking grants or public/private partnerships.

Who Bears the Cost

  • State and local public-health offices — while the resolution imposes no mandate, agencies may face modest operational costs if they choose to run campaigns, produce materials, or support community events without additional funding.
  • Nonprofit organizations and volunteers — expectations to organize The Longest Day activities and awareness programming will consume staff time and resources that nonprofits must supply or raise.
  • Health systems and clinicians — increased public attention may drive demand for diagnostic evaluations and care planning, creating capacity pressures in primary care and specialty services.
  • Employers and caregivers — workplace accommodations or employee time off for participation in events or caregiving can produce indirect economic costs if employers or staff shoulder the burden.
  • Legislative staff and authors — minimal administrative burden to distribute the resolution and respond to constituent inquiries, though no new appropriation is required.

Key Issues

The Core Tension

The central tension is between symbolic recognition and substantive action: the resolution gives Alzheimer’s advocates a public platform and highlights alarming trends, but it creates no legal obligations or funding to address those trends — raising expectations without committing the resources needed to meet them.

The resolution amplifies attention but does not allocate funds, require reporting, or change service delivery. That creates a gap between the public expectation the bill generates and the state’s committed resources.

Stakeholders that rely on legislative recognition to secure funding or programmatic change will still need separate appropriations or regulatory action to translate visibility into services.

The bill’s heavy reliance on statistics and projections helps frame urgency but risks conflating awareness with accountability. Calling out disproportionate growth among Latinx and Asian American and Pacific Islander Californians draws necessary attention to disparities, yet the resolution imposes no targeted interventions to address detection gaps or culturally specific service needs.

Finally, because the resolution is nonbinding, its effectiveness depends entirely on follow-through by agencies, nonprofits, funders, and local governments; absent coordinated follow-up, the designation may produce short-lived attention rather than sustained policy change.

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