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Bill mandates phased audio-description hours for Australian TV broadcasters

Creates enforceable audio‑description obligations for national, commercial and subscription TV, shifting compliance and quality oversight to ACMA and broadcasters.

The Brief

This private senator’s bill amends the Broadcasting Services Act 1992 to require broadcasters to provide audio description — narrated commentary that conveys key visual elements — for a minimum number of hours per channel each week. The obligation phases in after a defined start date, with weekly minimum hours rising from 14 to 21 and then to 28 hours per channel over scheduled periods.

The bill also embeds audio description legally as part of a television program, creates an ACMA-managed exemption process for unjustifiable hardship, and requires ACMA standards, consultation, reporting and periodic review.

For compliance officers and broadcast executives, the bill converts a best-practice accessibility service into a statutory, measurable obligation with reporting, consultation and potential administrative consequences. It creates a predictable but non-trivial scheduling and production requirement, an ACMA oversight role (standards, exemptions, reviews), and practical exclusions and defences (non‑English programs, music‑only audio, live programs, and unforeseeable technical failures) that will shape implementation choices.

At a Glance

What It Does

The bill makes audio description part of a program and requires each national, commercial and subscription television channel to provide a weekly minimum number of audio‑described hours (14, then 21, then 28) after a defined start time. It establishes ACMA authority to set quality standards, hear exemption applications based on unjustifiable hardship, and publish accessible reports.

Who It Affects

All national broadcasters, commercial TV licensees and subscription television licensees operating channels in Australia; ACMA as regulator; third‑party audio‑description providers; and viewers who are blind or have low vision. Live programming, wholly non‑English programs and music‑only audio are excluded from the Division.

Why It Matters

This shifts audio description from guidance to enforceable regulation, creating operational obligations (scheduling, production, QC), a formal exemption pathway, and ongoing review requirements that will determine long‑term accessibility expectations for Australian television.

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What This Bill Actually Does

The bill inserts audio description into the Broadcasting Services Act as a recognized and regulated accessibility feature. It defines audio description as commentary that describes key visual elements — for example identifying speakers, gestures, facial expressions and scene changes — and declares an audio description to be legally part of the television program for the purposes of the Act.

It also establishes a single reference point for counting and regulating audio description alongside existing captioning rules.

A phased, per‑channel weekly minimum is central to the bill. Starting from an audio description start time (the first 1 July at least 18 months after commencement), each channel must carry at least 14 hours per week for the first 36 months, then 21 hours per week for the following 12 months, and thereafter 28 hours per week.

The bill clarifies that simply rebroadcasting an audio‑described program does not count toward those weekly hours, which forces licensees to provide fresh or otherwise qualifying audio‑described transmissions rather than relying solely on repeats.The bill carves out specific exclusions and defences: wholly non‑English programs, programs with audio that is only non‑English music, and live programs are outside the new Division. It provides a structured exemption process: a broadcaster may apply to ACMA up to six months before an eligible 12‑month period on grounds of unjustifiable hardship; ACMA must publish a draft order, accept submissions, and make decisions within a statutory framework that lists the factors it must weigh (financial circumstances, audience impact, likely detriment, current provision of audio description, and program quality/quantity effects).

ACMA must publish exemption orders and make them accessible.ACMA gets power to make legislative‑instrument standards addressing audio description quality (audibility, comprehensibility, accuracy). The bill requires ACMA to consult with representatives of people who are blind or have low vision and with audio description providers before setting standards, and to keep standards in force after the start time.

It also builds in administrative flexibilities: a technical‑difficulty defence that lets ACMA disregard breaches caused by unforeseeable engineering problems, accessible publication of reports and orders, and mandatory statutory reviews — an initial review within two years after the start time and recurring five‑year reviews thereafter — to assess operation, potential amendments and the interaction with related Schedule 2 obligations.

The Five Things You Need to Know

1

The bill defines 'audio description' and declares any audio description to be legally part of the television program for the purposes of the Broadcasting Services Act.

2

After the audio description start time (first 1 July at least 18 months after commencement), each channel must provide per week: 14 hours during the first 36 months, then 21 hours for the next 12 months, and 28 hours thereafter.

3

Live television programs, programs wholly in a language other than English, and programs whose audio is only non‑English music are excluded from the Division's audio‑description obligations.

4

Broadcasters may apply to ACMA for exemption orders on grounds of 'unjustifiable hardship'; applications must be in writing, in ACMA's approved form, and lodged no later than six months before the eligible 12‑month period.

5

ACMA must make and maintain audio‑description quality standards (audibility, comprehensibility, accuracy), consult disability representatives and providers before doing so, publish accessible reports and conduct an initial statutory review within two years of the start time.

Section-by-Section Breakdown

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Schedule 1, item 2–3 (Section 8A)

Makes audio description legally part of a program

The bill amends the captioning provision to include audio description and explicitly states that an audio description is taken to be part of the television program. That legal status matters for enforcement and compliance: obligations, standards and sanctions tied to a program now attach to its audio‑description component as if inherent to the broadcast itself.

Schedule 1, item 8 (Section 130ZK)

Definitions and start time

The bill inserts a definition of 'audio description' and creates an 'audio description start time' set to the first 1 July at least 18 months after the schedule commences. The delayed start builds lead time for broadcasters and ACMA to prepare standards and operational processes, but fixes a single date trigger across licensees so obligations phase in uniformly.

Schedule 1, new Division 3A (Section 130ZZAD)

Per‑channel weekly minimum hours (phased)

This is the operational heart of the bill: each national, commercial and subscription channel must provide a minimum number of audio‑described hours per week, escalating from 14 to 21 to 28 across three discrete periods. The provision also states that previously transmitted audio‑described programs do not count toward the minimum, which compels broadcasters to schedule qualifying transmissions rather than counting archives or repeats.

4 more sections
Schedule 1, new Division 3A (Section 130ZZAE)

Exemption process for unjustifiable hardship

Licensees may apply to ACMA for 12‑month exemption orders on unjustifiable hardship grounds, using a prescribed form and lodged at least six months before the covered period. ACMA must publish draft orders, invite 30 days of submissions, consider listed factors (financial impact, audience effects, prior provision of audio description, program quality implications), and publish final orders in accessible formats. The section sets decision time mechanics and makes refusal by default if ACMA does not decide within 90 days.

Schedule 1, Section 130ZZAF

Technical difficulty defence and breach treatment

The bill allows ACMA to disregard breaches that arise from unforeseeable and significant technical or engineering difficulties. This creates a specific compliance safety valve for system failures while preserving ACMA's discretionary role to assess whether a breach was reasonably foreseeable or avoidable.

Schedule 1, Section 130ZZA additions

ACMA standards and mandatory consultation

ACMA obtains power to set audio‑description quality standards by legislative instrument, with 'quality' defined to include audibility, comprehensibility and accuracy. Before making those standards, ACMA must consult both representatives of people who are blind or have low vision and providers of audio description. The bill also requires ACMA to keep standards in force at all times after the start time, establishing continuity of regulatory expectations.

Schedule 1, Sections 130ZZF–130ZZG

Reporting, accessibility and review timetable

ACMA must publish accessible copies of reports and orders and conduct an initial review within two years after the start time covering operation, potential amendments, and Schedule 2 interactions; the Minister must table the report in Parliament. Ongoing five‑year reviews are required thereafter, with public consultation in each review, creating periodic statutory checkpoints to reassess hours, standards and exemptions.

At scale

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Who Benefits and Who Bears the Cost

Every bill creates winners and losers. Here's who stands to gain and who bears the cost.

Who Benefits

  • People who are blind or have low vision — gain statutory access to spoken descriptions of visual elements, increasing independent access to TV content beyond voluntary or ad hoc provision.
  • Disability advocacy organisations — receive formal consultation rights and accessible publications, strengthening their ability to influence standards and monitor compliance.
  • Audio description suppliers and specialist producers — face higher demand for services because the law compels broadcasters to deliver tens of hours per channel each week.
  • Viewers who rely on audio description — benefit from clearer entitlements and the prospect of quality requirements (audibility, comprehensibility, accuracy) enforced by ACMA.

Who Bears the Cost

  • Commercial television broadcasters — must budget for production, scheduling and QC of audio‑described content to meet phased hourly thresholds and risk ACMA action or reputational harm if they seek exemptions or fail to comply.
  • Subscription television licensees (especially smaller operators) — may face proportionally higher per‑subscriber costs and will factor subscriber numbers into ACMA’s exemption assessment, potentially disadvantaging niche services.
  • ACMA — takes on new rulemaking, consultation, publication and review responsibilities that will require regulatory resources to draft standards, process exemption applications, manage consultations and produce accessible reports.
  • Program producers and rights holders — may need to allocate additional production time and budgets to create audio descriptions or negotiate licensing and scheduling changes to place audio‑described versions within minimum‑hours windows.

Key Issues

The Core Tension

The central dilemma is between enforceable, measurable access (a clear hours‑based mandate that creates rights) and achieving meaningful, high‑quality access without imposing unsustainable costs or producing token compliance. The bill solves for measurability and regulatory clarity but raises questions about quality control, scheduling incentives, and whether hours alone deliver equitable access for blind or low‑vision audiences.

The bill trades a clear quantitative standard (hours per channel) for inherent complexity in measuring accessibility. Counting hours rather than audience reach or prime‑time weighting means broadcasters could meet obligations with low‑audience, off‑peak programming; conversely, requiring high‑reach slots would raise costs and clash with commercial scheduling.

The exclusion of live programming and non‑English or music‑only audio reduces immediate technical burdens but leaves clear gaps for sports, news and multilingual content that many blind or low‑vision viewers use. ACMA’s unjustifiable hardship test is multidimensional — financial capacity, audience impact and program quality all matter — but the test gives ACMA broad discretion and could produce uneven outcomes across services and coverage areas.

Operationally, the bill demands timely ACMA standards and operational guidance during the long lead time; if ACMA delays, broadcasters face uncertainty about what quality counts toward the hour totals. The provision that previously transmitted audio‑described programs do not count toward weekly hours aims to prevent double‑counting but may force costly new productions or incentivise brief, low‑quality descriptions scheduled to hit hours.

The technical‑difficulty defence mitigates sudden failures, but regulators will need clear criteria to avoid overuse of that defence as a compliance dodge. Finally, compliance and enforcement rest on administrative systems (filings, accessible publications, reviews) that will require ACMA resourcing and transparent processes to maintain credibility.

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